History shows there's a platform shift just about every decade.
From mainframes, to the client-server era, to the 2000s where cloud came alive. In the 2020s, a new generational shift towards AI and Edge Computing is underway.
There are two significant catalysts of change; technology shifting from browser-native to device-native and software design shifting from management-focused to end-user focused.
Welcome to the human-friendly era of CRM.
The CRMs of history have solved big problems. However, they were never designed for today's seller who needs to work from anywhere, and on any device.
Traditional, cloud-based CRM still deliver the same old user experience, poor user adoption and data, divisional silos and no real impact of seller performance.
So when Chuck started Tact.ai, he was motivated to take his learnings from his leadership roles at Siebel and Salesforce.com to build the platform to power the next generation of CRM.
Why? Because no one has built a CRM that solves the demands of the business by putting the needs of the end user and customer first. No company has made CRM actually deliver on its promise.
This is where we see the future of CRM - at the edge, where the people are. Frictionless. Connected. Prescriptive.